Have you ever looked for “best pizza near me”, “car repair shop nearby” or similar? Local Search is what we’re talking about! When people use search engines such as Google, they can find local businesses, products, and services. Understanding and optimizing for Local Search will make a big difference to your business’s ability to attract nearby customers.
Why is Local search important?
Most people today rely on smartphones to locate what they are looking for nearby. Google states that 46 percent of all searches are local. Nearly half of all searches are for local results.
Imagine you run a small business. A potential customer searches for “fresh cupcakes near me.” Your business will be more visible in the search results if it is optimized for Local Search. This can lead to more sales and visits.
How to improve your local search presence
Here are some simple steps that will help you to make your business stand out.
- Create and optimize your Google My Business Profile. Include accurate information regarding your business address, phone number and hours of operation. It is important to include accurate information about your business in local search results, as well as Google Maps.
- Use local Keywords
Include keywords that are specific to your location in the content of your website. If you own a café in Chicago, for example, use phrases such as “best cafes in Chicago” or even “coffee shops in downtown Chicago.” - Get Reviews
Encourage your customers to leave positive feedback on platforms such as Google or Yelp. Reviews improve your credibility and also increase your visibility on local search. - Create Local Links
To earn backlinks, partner with local businesses or blogs. Ask, for example, that if you collaborate with a florist in your area to host an event, they mention your website and link it on theirs. - Optimized for Mobile
Mobile devices are used for many local searches. Make sure your website is mobile friendly and loads quickly in order to engage potential customers.
The Bottom Line
Local search offers small businesses a great way to reach customers in their area. You can grow your business by optimizing your web presence.
Don’t miss this opportunity! Improve your local SEO rankings today and be noticed by your community.