The term “mobile-first indexing” is used by Google in order to describe the way it ranks and indexes website. Google is now using mobile versions to determine where a website should appear in the search results. Your site will likely perform better on search results if it works well on smartphones.
Why is mobile-first indexing important?
People today use their phones for almost everything–browsing, shopping, and even learning. Google has made this change to make sure that its users get a good experience on mobile devices.
Your website may lose traffic and visibility if it isn’t mobile friendly.
How to Optimize for Mobile First Indexing?
What you can do to ensure your site is mobile-first ready:
- Make your website mobile-friendly: Ensure that your site looks and works well on small screens. Google’s Mobile-Friendly Tool can be used to test your site.
- Use Responsive design: With this design, your website will adapt to any screen size.
- Increase Page Speed: No one likes to wait for pages that take a long time to load. Check and fix problems using tools such as Google PageSpeed insights.
- Do not allow pop-ups to block content: Popups that dominate the screen are frustrating for users.
What Happens if You Ignore It?
Your website may not be optimized for mobile.
- Lower search rankings.
- Mobile users have a poor user experience.
- Loss of readers or customers.
Final Thoughts
Mobile-first indexing is about improving the user experience. You’re already on the right path if your website is mobile-friendly. If not, you’ll need to update your website. Adapting to these changes can help you remain visible and competitive in the digital world of today.
Would you like to know more? Google’s mobile-first indexing guide.