[Visual: Side-by-side comparison of a restaurant’s empty dining room vs. packed tables after retargeting, with a “Reservations +65%” callout]

Why Every Restaurant Needs Retargeting Ads Now

The problem: 83% of diners browse menus but don’t book immediately (National Restaurant Association).

The solution: Facebook retargeting ads bring them back by:

• Recovering 62% of abandoned orders (Source: Toast Industry Report)
• Boosting repeat visits by 3X
• Costing 40% less than Google Ads

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Geo-Targeting: The Local Restaurant’s Secret Weapon

How to Hyper-Target Neighborhood Diners

1. Set a 3-mile radius around your location
2. Exclude areas beyond delivery zones
3. Target by:
   • Income level (for premium establishments)
   • Competitor locations (win back their customers)
   • Weather (promote hot soup on cold days)

Case Study: The Breakfast Nook increased weekend brunch sales by 28% by targeting:

• Families within 2 miles
• Saturday 9AM-11AM
• When temperature <50°F

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Budget Planning: How Much to Spend on Retargeting

Monthly Budget Guide for Restaurants

Restaurant Size	Recommended Budget	Expected Results
Small Cafe	$300-$500	15-20 new regulars
Mid-Size Bistro	$800-$1,200	40-50 repeat diners
Large Restaurant Group	$2,500+	100+ loyal customers

Budget Allocation Tips:

• 70% for cart abandoners (highest ROI)
• 20% for past customers (upsell opportunities)
• 10% for testing new audiences

Free Tool: Retargeting ROI Calculator

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Seasonal Retargeting Campaign Ideas

2025 Calendar of Promotions

January:

• “New Year, New Menu” dynamic ads
• Target health-conscious diners

Valentine’s Day:

• Retarget couples who viewed prix fixe menus
• Messenger ads: “Your romantic table is ready”

Summer:

• Weather-triggered ads for cold drinks
• “Beat the heat” video ads

Holiday Season:

• Gift card reminders to past diners
• Staff spotlight carousel ads

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Retargeting Funnel for Maximum Conversions

Key Metrics to Track:

• ROAS (Aim for 4:1)
• CTR (Benchmark: 1.5-2%)
• Frequency (Optimal: 3-5 exposures)

Your Next Steps (15-Minute Starter Plan)

1. Install Pixel (5-minute Guide)
2. Create 2 Audiences:
   • Past 30-day website visitors
   • Email list from reservations
3. Launch Test Ad:
   • Budget: $10/day
   • Format: Video (highest engagement)
4. Track: Check results every 48 hours